Bright Angles uses a combination of watching, listening and asking to unravel little-known insights about consumer behaviour.
WATCHING Observation is one of the most powerful ways to gain consumer insight. We use a number of techniques to observe consumer behaviour including Ethnography, Social Sign in and User Experience Research.
LISTENING Interested in monitoring the buzz around your brand on social media sites and public forums? Bright Angles utilises social media listening tools to arrive at important measures for your brand like Audience Profiling, Buzz Measurement and Sentiment Analysis. We use this understanding as a basis to craft better social media strategies for your brand.
ASKING Sometimes, the whys behind the behaviour are best understood through nuanced questioning. Bright Angles is equipped to conduct online and offline qualitative research through in-depth interviews, group discussions or panels.
Peer to Peer recruitment Facing difficulty with recruiting your target audience? Bright Angles can find them for you, easily. Bright Angles has set up peer to peer recruitment networks that ensure authentic, fresh respondents for each research study. Higher quality of respondents reduces research lead time, improves the quality and actionability of findings and means that we can find answers in fewer interviews. All advantages for your business.